Located beneath the snow-capped peaks of Labrador’s Mealy Mountains, Len Rich opened a sportfishing lodge at a pristine site he christened, “Awesome Lake.”

This is the true story of how he began his quest, the serious and the humorous sides of becoming an outfitter in an often-inhospitable land. From the landing of the first bush plane to the selling of the lodge a decade later, you’ll relive his adventures – both good and bad. In the end, you may ask yourself why he ever got into the outfitting business in the first place … or you may have developed a need to try it yourself!

$2.00